Combining raw riffs with big hooks and vocal harmonies, Hinder takes their cues from rock legends like Aerosmith, AC/DC, KISS, and Guns N’ Roses, and update them with modern guitar sounds. Their triple platinum debut Extreme Behavior documented the decadence and strained relationships of these retro rock juggernauts, whose subsequent cover of Steppenwolf’s “Born To Be Wild” for NASCAR last year was a natural extension of their lives on the road.

Now they are seeing how far they can push themselves with the equally rowdy but more melodic Take It To The Limit, which is destined for equal if not greater triumph than its predecessor. Lead single “Use Me” generated massive radio buzz and impressive iTunes sales. Overall, the album is a potent blend of raucous anthems, melodic rockers, and introspective ballads that invokes the classic rock of the ‘70s and ‘80s.

What gives Hinder’s music the stamp of authenticity is the wild ‘n’ wooly lifestyle they lead. They do everything to the max – downing Jägerbull shots like water, encouraging audiences to “Get Stoned” each night, and partying with Playboy models on the set of their latest video. They even got the stamp of approval from one of their idols, Motley Crue guitarist Mick Mars, who shreds on the title track to Take It To The Limit.

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