Jill Perkins Also Takes ‘Most Valuable Video Player’ Award for Part in Snowboarder Magazine Film “Tangle”

Today, Monster Energy was announced as the official energy drink of the BIG3.

Marco Eguchi had not won a 15/15 Bucking Battle since 2014 and now the Monster Energy bull rider is in a position to win his second 15/15 in as many PBR events.

The Monster Energy Up & Up Festival has announced the launch of its hotly-awaited first college music festival of 2021. The Spring Madness Festival Competition will feature 50+ colleges and universities competing to win a performance by some of the the largest headliners ever to grace the Up & Up stages. Subtronics, Oliver Heldens, Kaskade, Tchami, as well as a handpicked lineup of student talent will deliver earth-shattering, private and compliant performances for each winning school.  The three-day competition will run March 10 - 13, with colleges facing off to gather the most RSVPs to win. Yappa will be the official voting partner for the contest, which will take place on the Up & Up website and give fans a cool, fun way to participate. The eight winning schools will pro-duce their own “Spring Madness” festival featuring a headliner, a handpicked lineup of student performers, contests, giveaways, and online meet & greets. While tickets to the shows are free, they’ll only be available to the winning schools.  “We’re excited to continue our tradition of bringing unique and meaningful experiences to college students,” shares Steven Ferraro, Up & Up Festival Co-Founder. “Since it debuted in 2016, the Monster Energy Up & Up Festival brand continues to grow — even through these times — large-ly in part to our passionate community of student ambassadors.” The Spring Madness campaign will also hail the return of the $10K Talent Showdown — a variety talent competition featuring students who possess extraordinary talents. Students can compete for the $10,000 grand prize plus additional prizing by sending video submissions to 10ktalentshowdown.com or by using the hashtag #10KTalentShowdown on TikTok. Once the 10 finalists are revealed, fans will vote for the grand prize winner using Yappa. For all details go to 10ktalentshowdown.com.  Student mentorship has always been a huge component of every Monster Energy Up & Up Fes-tival, and the Spring Madness Festival is no exception. Student interns will be equipped with top-of-the-line production equipment and receive valuable coaching from the internal Up & Up team on mastering top music industry skills — from event staging to marketing to management and beyond.   The Monster Energy Up & Up Festival continues to provide a place for students to cultivate ca-reers and self-growth through hands-on learning experiences. Since 2016, tens of thousands of students have competed annually, producing campus Up & Up Festivals with breakout EDM art-ists like Alan Walker, Troyboi, Slushii, Two Friends, Elephante, NGHTMRE, San Holo, and more.   Lastly, Monster Energy Up & Up has announced the launch of Club 100, a virtual college venue premiering February 21st, which will host a monthly event featuring musical performances, na-tional artist appearances, notable industry guest speakers, educational opportunities, games, giveaways, and more.  To learn more about the Monster Energy Up & Up Spring Madness Festival Competition, visit upandupfestival.com.   

Look forward to lots of new tricks, plenty of new jumps, some big whips, and technical wheelies. We tried to cover it all and created an entirely new course for the video. So there are lots to get excited about. 

The Monster Energy family welcomes Jorge Simōes to the fold. Jorge is a beast in the streets, a true skate rat that also loves the hustle of a contest. Originally from Porto, Portugal, Jorge love to skate in his city and is part of the new school of skaters in Europe making a big splash on the international scene.

We got a chance to catch up with the 5.5x Baja 1000 winner and SLR team owner Mark Samuels

Monster Energy took advantage of an overdue opportunity to catch up with supercross’ most prolific competitor.