The PBR brings “America’s Original Extreme Sport” to major arenas across the United States with the nationally-televised PBR: Unleash The Beast tour, featuring the Top 35 bull riders in the world. Each event pits the toughest bull riders in the world against the top bovine athletes on the planet. During two hours of heart-pounding, bone-crushing, edge-of-your-seat excitement fans are entertained by the thrills and spills on the dirt against the backdrop of the show’s rocking music and pyrotechnics. It is world-class athleticism and entertainment rolled into one, unlike any other major-league sport.
The PBR World Finals is known as the Super Bowl of the PBR – a grueling multi-day event that marks the end of the PBR season determines the best rider and bull for the year and turns one cowboy into a millionaire. The World Finals is the richest bull riding event in the sport, which includes a $1 million bonus awarded to the rider who is crowned the PBR World Champion.