MUSIC

Dubstep producer/DJ Subtronics takes fans behind the scenes as he dives back into live, in-person music with the Monster Energy Outbreak Tour. While he spent the past year working on a stream of projects, including the Boot Camp compilation on his own Cyclops Recordings and “Bunker Buster,” a collaboration with Excision, Subtronics is psyched to be back on the stage in front of a live audience.

March has been a huge month for new music releases within the Monster Music family. Hiphop staples ¡Mayday! came at us with their long awaited Minute To Midnight LP via Tech N9ne's Strange Music Inc label, while the hardest working in the game - Termanology, alongside Shortfyuz, gave us his Goya 3 album. Statik Selektah teamed up with Kota The Friend to produce To Kill A Sunrise in true and classic Statik style. Guapdad4000 faced his past, delivering the deep and heartfelt 1176 album, while Phresher and IDK dropped brand new singles "Still Got Da Juice" and "Just Like Martin" respectively, both accompanied by flawlessly produced music videos.

Spinnin’ Records' electronic duo Breathe Carolina heat up the dance floor with their new single and video for “23,” and Monster Energy’s latest signing in the dance music world, Illenium, teased details of a new album via EDM.com, beginning by unveiling the first single “First Time,” featuring Monster Energy Live On Location alumni Iann Dior.

The Monster Energy Outbreak Tour is celebrating a return to live, in-person music with an innovative, COVID-safe EDM tour headlined by dubstep genius Subtronics. The Philadelphia-based DJ and producer will be hitting the road for an earth-shattering tour where fans can watch from the comfort of their cars or special pandemic-safe concert pods in 17 cities starting April 16th.

The Monster Energy Up & Up Festival has announced the launch of its hotly-awaited first college music festival of 2021. The Spring Madness Festival Competition will feature 50+ colleges and universities competing to win a performance by some of the the largest headliners ever to grace the Up & Up stages. Subtronics, Oliver Heldens, Kaskade, Tchami, as well as a handpicked lineup of student talent will deliver earth-shattering, private and compliant performances for each winning school. 

The three-day competition will run March 10 - 13, with colleges facing off to gather the most RSVPs to win. Yappa will be the official voting partner for the contest, which will take place on the Up & Up website and give fans a cool, fun way to participate. The eight winning schools will pro-duce their own “Spring Madness” festival featuring a headliner, a handpicked lineup of student performers, contests, giveaways, and online meet & greets. While tickets to the shows are free, they’ll only be available to the winning schools. 

“We’re excited to continue our tradition of bringing unique and meaningful experiences to college students,” shares Steven Ferraro, Up & Up Festival Co-Founder. “Since it debuted in 2016, the Monster Energy Up & Up Festival brand continues to grow — even through these times — large-ly in part to our passionate community of student ambassadors.”

The Spring Madness campaign will also hail the return of the $10K Talent Showdown — a variety talent competition featuring students who possess extraordinary talents. Students can compete for the $10,000 grand prize plus additional prizing by sending video submissions to 10ktalentshowdown.com or by using the hashtag #10KTalentShowdown on TikTok. Once the 10 finalists are revealed, fans will vote for the grand prize winner using Yappa. For all details go to 10ktalentshowdown.com. 

Student mentorship has always been a huge component of every Monster Energy Up & Up Fes-tival, and the Spring Madness Festival is no exception. Student interns will be equipped with top-of-the-line production equipment and receive valuable coaching from the internal Up & Up team on mastering top music industry skills — from event staging to marketing to management and beyond.
 
The Monster Energy Up & Up Festival continues to provide a place for students to cultivate ca-reers and self-growth through hands-on learning experiences. Since 2016, tens of thousands of students have competed annually, producing campus Up & Up Festivals with breakout EDM art-ists like Alan Walker, Troyboi, Slushii, Two Friends, Elephante, NGHTMRE, San Holo, and more.
 
Lastly, Monster Energy Up & Up has announced the launch of Club 100, a virtual college venue premiering February 21st, which will host a monthly event featuring musical performances, na-tional artist appearances, notable industry guest speakers, educational opportunities, games, giveaways, and more. 

To learn more about the Monster Energy Up & Up Spring Madness Festival Competition, visit upandupfestival.com.