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Up & Up Festival spring announcement assets
NEWS

Monster Energy Up & Up College Music Festival - Spring 2021

Feb 182021

The Monster Energy Up & Up Festival has announced the launch of its hotly-awaited first college music festival of 2021. The Spring Madness Festival Competition will feature 50+ colleges and universities competing to win a performance by some of the the largest headliners ever to grace the Up & Up stages. Subtronics, Oliver Heldens, Kaskade, Tchami, as well as a handpicked lineup of student talent will deliver earth-shattering, private and compliant performances for each winning school. 

The three-day competition will run March 10 - 13, with colleges facing off to gather the most RSVPs to win. Yappa will be the official voting partner for the contest, which will take place on the Up & Up website and give fans a cool, fun way to participate. The eight winning schools will pro-duce their own “Spring Madness” festival featuring a headliner, a handpicked lineup of student performers, contests, giveaways, and online meet & greets. While tickets to the shows are free, they’ll only be available to the winning schools. 

Tchami - Praise feat Gunna (Official Video)

Oliver Heldens - Live on a boat in Amsterdam

“We’re excited to continue our tradition of bringing unique and meaningful experiences to college students,” shares Steven Ferraro, Up & Up Festival Co-Founder. “Since it debuted in 2016, the Monster Energy Up & Up Festival brand continues to grow — even through these times — largely in part to our passionate community of student ambassadors.”
 

The Spring Madness campaign will also hail the return of the $10K Talent Showdown — a variety talent competition featuring students who possess extraordinary talents. Students can compete for the $10,000 grand prize plus additional prizing by sending video submissions to 10ktalentshowdown.com or by using the hashtag #10KTalentShowdown on TikTok. Once the 10 finalists are revealed, fans will vote for the grand prize winner using Yappa. For all details go to 10ktalentshowdown.com. 
 

Student mentorship has always been a huge component of every Monster Energy Up & Up Festival, and the Spring Madness Festival is no exception. Student interns will be equipped with top-of-the-line production equipment and receive valuable coaching from the internal Up & Up team on mastering top music industry skills — from event staging to marketing to management and beyond.
 
The Monster Energy Up & Up Festival continues to provide a place for students to cultivate ca-reers and self-growth through hands-on learning experiences. Since 2016, tens of thousands of students have competed annually, producing campus Up & Up Festivals with breakout EDM artists like Alan Walker, Troyboi, Slushii, Two Friends, Elephante, NGHTMRE, San Holo, and more.
 
Lastly, Monster Energy Up & Up has announced the launch of Club 100, a virtual college venue premiering February 21st, which will host a monthly event featuring musical performances, national artist appearances, notable industry guest speakers, educational opportunities, games, giveaways, and more. 

To learn more about the Monster Energy Up & Up Spring Madness Festival Competition, visit upandupfestival.com. 
 

FOLLOW MONSTER ENERGY UP & UP FESTIVAL
https://upandupfestival.com/
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